Brand yourself…

…have we taken competition too far in America?

A lot of advice I have heard recently upon graduating from Ohio University is that we all need to specialize in our own little categories. In other words if we are going to be successful we have to be an expert in something that is unique and no one else is an expert on that category except us.

It is no longer about having the best product, that is a given, but it is not enough. In order to become great in today’s market, today’s America/today’s workplace, you have to have something new, fresh, special. Something awesome that no one else has. You have to be different and unique.

In my opinion this is not great news to hear….

We have become so competitive and so customer oriented that we are unbalanced as a nation, I am only speculating….but speculate here with me. With so much stock and hope in branding yourself to be unique and specialized, we are forgetting about tried and try important values and jobs that have made America so successful in the past.

Sure everyone wants to be happy with their job. But job security is probably a little more important than getting that dream job! Think about it. America’s unemployment recently has been increasing. People are losing jobs right and left. We do not have time to create this cool, fictional job, that is perfect for you – when we are all suffering in this drained economy.

And besides thing about the effects if everyone had their own specialized company, everyone was their own brand….There would be way too many choices for customers. I know customers typically like choice, but then think about Walmart. Customers also like having it all in ONE place, convenience…

So which is it? I do not know. I have a lot of unconnected thought here. It is not fully developed. It is random, I am sorry.

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Love/Hate relationship with the "As" in software

I swear these Cooperations are going to take over the world and/or ruin it:

I love and use these company’s softwares, but at the same time I hate them and never know what to expect:

Apple – even if you don’t own a Mac, almost everyone has Itunes. It is easy and convenient. Come on, it just passed Walmart in Music sales! That is kick-butt. But the Apple software updater on my computer wants me to but Safari on my computer…I do not own a Mac, and I don’t want Safari. Also Itunes takes up a lot of RAM and memory, so it can be difficult to leave open if you are running several programs or doing something else that requires RAM.

Adobe – I love my Adobe and all my software (Cs3, other web building/designing software) – it is great. But sometimes it kills my computer. Adobe has weird cookies and hidden programs running in the background randomly and sometimes these strange Adobe files disable other Microsoft or Apple software from working properly. Then when I turn off the computer the Adobe files are exposed (Program still running “CAP”- or whatever it is)

American Online – No I do not even have an account with American Online, but like many Americans (lol) I have AIM (American Online Instant Messenger). The recent editions of AIM have actually been pretty good and have not interfered much with my computer, but this is not always been the case. Some days AIM will just decide not to work at all. By the way AIM and AOL are owned by Time Warner – who really is taking over the world.

I am surprised that they all start with “A” but maybe I shouldn’t be. maybe the “A” is a curse, in that case I (Alex) am in trouble.